Marketing: Faculty Bookshelf
About the Collection
Collection preserves monographs authored or edited by the faculty and staff of Georgia Southern University's Department of Marketing.
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2005 End Buyer Study: A Barometer of Current conditions in the Promotional Products Industry
Kathleen H. Gruben, Georgia Southern University
2006
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Promotional Products Impact on Brand/Company Image: An Experimental Study
Kathleen H. Gruben, Georgia Southern University
2005
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Creating End-User Loyalty: An Examination of Loyalty Between Distributors and End-Buyers
Kathleen Gruben, Georgia Southern University
2003
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The Effectiveness of Promotional Products in Trade Show Settings: Recipient Perceptions of Recall, Usefulness and company Image
Kathleen H. Gruben, Georgia Southern University
2003
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Developing Customer Loyalty in The Promotional Products Industry: An Examination of Supplier and Distributors
Kathleen H. Gruben, Georgia Southern University
2002
