Volume 8, Number 2 (2018)
Articles
A Model for Perceived Destination Value and Tourists' Souvenir Intentions
Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, and Brigitte W. Burgess
An Exploratory Study of the Interaction Effects of Student Service Employees' Job Resourcefulness and Organizational Support in a Campus Setting
Shawn Clouse, Simona Stan, and Nader H. Shooshtari
The Relationship between Consumer Sentiment towards Advertising and Ad Credibility, Ad Likeability, and Attention to Ads: The Case with Visual Metaphors
Vivek Madupu, Sampathkumar Ranganathan, and Sandipan Sen
Understanding Differences in the Dimensions of Brand Loyalty Among Generational Cohorts in the Carbonated Beverage Category
Neleen S. Leslie-Piper and Petula Senior
The New In-Store Consumer: Digital, Engagement, Innovativeness Impact on Unplanned Grocery Shopping and Spending Behavior
Dale A. Cake, Vikas Agrawal, and Doug Johansen