Volume 7, Number 2 (2017)
Articles
Online and In-Store Compulsive Buying Among Metrosexuals, and Other Male Consumers
Michael L. Thomas, Lindsay Levine, Luther Denton, and Kathleen Gruben
Supermarket Pricing Model Impact on Private Label Brands versus National Brands among Millennial Consumers
Jeff Hendrix
The Near Future of Marketing from the Consulting Perspective
Ronald E. Goldsmith and Luiz Moutinho
Reasons Why Small, Private Schools Should Start Football Programs
Ania Izabela Rynarzewska and Steven McClung
The Role of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive!
Sindy Chapa
Race Ethnicity and In-Store Mobile-Assisted Shopping in the US
Kristine Johnson and Manuel C. Pontes
