Volume 6, Number 1 (2015)
Articles
In-store Use of Mobile Phones for Point-of-Purchase Product Information Searches in the US
Kristine Johnson and Manuel C. Pontes
Gameday Food and Beverage: The Perspective of College Football Fans
Brody J. Ruihley and Rob Hardin
Brand Engagement and Consumer Innovativeness
Ronald E. Goldsmith, Leisa R. Flynn, and Felipe Korzenny
Beyond Amateurism: The Rebranding of Major College Athletics
Dallas D. Branch Jr., Olin L. Adams, and Marie Kraska
Characteristics and Motivations of Die-Hard Sport Fans
Ryan Smart, Steve Chen, and Kenneth Henderson
Editors
- Richard E. Mathisen
- Michael Musante
- Michael McCall