Volume 2, Number 2 (2011)
Articles
Editors’ Comments for JAMT Volume 2, Number 2
Richard E. Mathisen and Mike Musante
An Experimental Approach to Testing IMC Effects on Consumer Attitudes, Behavioral Intentions and Recall
John M. McGrath
The Five-Factor Consumer Behavior Model for Intercollegiate Football Tickets Consumption
Jennifer Y. Mak and Siu Yin CHEUNG
Social Marketing as a Catalyst for Building New Relationships between Sport Practitioners and Academicians
Eric C. Schwarz and Dallas Branch
Assessing Event Quality of High School Football Games: Development of a Scale
Kevin Byon, Matthew Ziemnik, Eddie T. C. Lam, and James J. Zhang
Editors
- Richard E. Mathisen
- Michael Musante