Volume 1, Number 2 (2010)
Articles
Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation and Interests
Steve Chen and Jennifer Y. Mak
The Use of a Multi-tiered Framework to Analyze Commercial, Cause and Social Marketing Strategies in Sport
Nancy Lough and Jennifer Renee Pharr
Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance of Prospective Sales Employees
Richard M. Southall, Ronald Dick, and Thomas A. Pollack
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Editors
- Richard E. Mathisen
- Mike Musante