Volume 1, Number 2 (2010)

PDF

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation and Interests
Steve Chen and Jennifer Y. Mak

PDF

The Use of a Multi-tiered Framework to Analyze Commercial, Cause and Social Marketing Strategies in Sport
Nancy Lough and Jennifer Renee Pharr

PDF

The Role of Recovery Marketing to Recapture a Sport Market over the Past Decade: From Travel and Tourism to Professional and Amateur Sport Business
Eric C. Schwarz

PDF

Providing Consistent Service at the Concession Stands: An Exploratory Study
Mark S. Nagel

PDF

Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance of Prospective Sales Employees
Richard M. Southall, Ronald Dick, and Thomas A. Pollack

PDF

Consumer-Led Brand Development for a University Athletics Program
Lynn W. McGee