College of Business: Faculty Publications
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Collection preserves publications by current and former faculty and staff.
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from 2013
The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership, Jacqueline K. Eastman, Rajesh Iyer, Sara Liao-Troth, and Donnie F. Williams
The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation, Jacqueline K. Eastman, Rajesh Iyer, and Stephanie P. Thomas
Health Informatics: It’s for All Business School Majors, Kevin Lee Elder, Ronald J. MacKinnon, and John N. Dyer
Search and Discovery by Repeatedly Successful Entrepreneurs, James Fiet, William I. Norton Jr., and Van G. H. Clouse
Overview and Analysis of the Proposed Revenue Recognition Standard Under Consideration by the IASB and the FASB, Leslie Fletcher and Alain Garrido
In the Trenches with Jan Grimes, MBA, "Engaging the Online Student: Bringing Personality to the Virtual Classroom", Sara J. Grimes
The Fruitcake Capital of the World, Sara J. Grimes, Michael P. McDonald, and John Leaptrott
Incivility in Academe: Strategies for Managing High-Performing Instigators, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Incivility in Academe: What if the Instigator Is a High Performer?, Feruzan Irani Williams, Constance Campbell, and Luther T. Denton
Leader Derailment: The Impact of Self-Defeating Behaviors, Feruzan Irani Williams, Constance Campbell, William McCartney, and Carl Gooding
Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and Value, Jin-Woo Kim
The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World’s Most Watched Event?, Jin-Woo Kim and Traci H. Freling
Do Advertising Efficiency and Brand Reputation Matter: Evidence from Super Bowl Advertising, Jin-Woo Kim, Traci H. Freling, and Jacqueline K. Eastman
An Interactive Tool to Improve Learning of Data Modeling: A Survey Study, Hsiang-Jui Kung and LeeAnn Kung
A Web-based Tool for Teaching Data Modeling: A Survey Study, Hsiang-Jui Kung and LeeAnn Kung
Comparing Top-Down with Bottom-Up Approaches: Teaching Data Modeling, Hsiang-Jui Kung, LeeAnn Kung, and Adrian Gardiner
Environmental Pressure on Software as a Service Adoption: An Integrated Perspective, LeeAnn Kung, Casey Cegielski, and Hsiang-Jui Kung
Review of Environmental Pressure on Organization Innovation Adoption, LeeAnn Kung, K. Rainer, and Hsiang-Jui Kung
Audubon Hill: a Relationship Marketing Case Study, Lindsay R.L. Larson and Dora E. Bock
Exploring the Relationship between Emotional Intelligence and Salesperson Creativity, Felicia G. Lassk and C. David Shepherd
Assessing the Value of the Introductory Computer Concepts Course: 2004 to 2013, Ronald J. MacKinnon, John N. Dyer, Hyo-Joo Han, and Kevin Elder
Learning Management Systems Evolution in Universities, Ronald J. MacKinnon, Kevin Lee Elder, and John N. Dyer
Deflationary Fears Creep into Economy, Nicholas Mangee
Fiscal Impasse Manufactures Crisis, Nicholas Mangee
Japan Joins Global Easing, Nicholas Mangee
