AMTP Proceedings 2023
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2023 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2023
Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, and Jennifer Morin
The Relative Importance of Appearance and Language in Consumers’ Evaluations of Multicultural Models in Television Commercials, Neleen S. Leslie-Piper
Confronting New Realities: Factors Impacting Adoption and Success of Online Marketing Education in the Caribbean, Neleen S. Leslie-Piper, Celia McKoy, and Petula Senior
From Academia to Industry: The Educators’ Role in Preparing Marketing Practitioners for America’s Multicultural Reality, Neleen S. Leslie-Piper and Tanzeah Sharpe
Analysis of Collegiate Athlete Social Media Engagement on Instagram, Noelle Magann
Investigating How Tacit Knowledge Management Inclination and Explicit Marketing Agendas Impact Business Success., Christine Aliyu Makama and Douglas Johansen Dr
Increasing Social Media Equity of a Brand by Developing Social Media Capabilities and Consumer Promotions, Manisha Mathur
Physical and Emotional Impact of Lighting Conditions in Higher Education Classrooms, Robert P. McDonald and Gallayanee Yaoyuneyong
Labeled in Your Youth: The Effects of a Youth Disability Diagnosis in the Workplace, Landon M. McFarland, Joanne T. Cao, and Edward Sayre
Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited, Linda G. Mullen, Randy S. Stuart, and Michael Lee Thomas
Student Satisfaction with Learning Experience and Its Impact on Likelihood Recommending University: Net Promoter Score Approach, Musa Pinar, Coleen Wilder, Matthew Luth, and Tulay Girard
Impact of the Digitized Sales Work Environment on Customer Orientation, Julia Rötzmeier-Keuper and Nancy Viola Wünderlich
Could Brand Tribes Facilitate Transformation of Their Members?, Saeed Shobeiri and Jean-Luc Bernard
The Impact of COVID 19 and Geopolitical Tensions on Small to Midsized Enterprises, Nader H. Shooshtari, Tim A. Manuel, and Shawn F. Clouse
Secondbrand Exchange: When Traditional Retail Brands Resell Used Products, Peter Silverstein, Catherine Armstrong Soule, and Sara Hanson
But This Rewards Me! An Examination of Consumer Status and Social Dominance Orientation in the Donation of Reward Points, Clancy R. Slay and Katharine Howie
Margin Variance Analysis for Informing Customer Engagement Strategy, Timothy J. Smith
Social Media Influencer Perceived Source Credibility Scale Validation and Consumer Attitudes Toward the Brand: An Exploratory Study in Urban India, James E. Stoddard, Lubna Nafees, and Christy M. Cook
Choose Your Channels Strategically: How Gender Plays a Role in the Receiving of Online Brand Activism Ad Campaigns, Jana Stupavsky
Personal Brand Equity in LinkedIn: Impression Management as an Antecedent and Behaviors as Consequences, Carlos Valdez, Jorge Villegas, and David Penn
