Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile

Authors

Christopher Leo, University of Central FloridaFollow
Timothy Halloran, Georgia Institute of TechnologyFollow
Carlos Valdez, University of Central FloridaFollow
Leslie Connell, University of Central FloridaFollow
Jennifer Morin, University of Central FloridaFollow

Document Type

Conference Proceeding

Publication Date

Spring 2023

Abstract

This article considers how LinkedIn training in the form of a workshop can improve a professional's personal brand by influencing self-esteem and job search efficacy by developing a LinkedIn All-Star Profile. Self-esteem and self-efficacy are two of the most highly researched social and vocational psychology aspects. While there has been some research on the impact of non-technological workshops, there needs to be more research on the effects of workshop training in these two variables on employee personal brand on social media.

Recommended Citation

Leo, Christopher; Halloran, Timothy; Valdez, Carlos; Connell, Leslie; and Morin, Jennifer, "Brand Me: How LinkedIn Training Improves Personal Branding by influencing Self-esteem and Job Search Self-efficacy by generating an All-Star profile" (2023). Association of Marketing Theory and Practice Proceedings 2023. 44.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2023/44