Document Type
Conference Proceeding
Publication Date
Spring 2023
Abstract
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
Recommended Citation
Leslie-Piper, N. S. and Sharpe, T. (2023). From academia to industry: The educators’ role in preparing marketing practitioners for America’s multicultural reality. Association of Marketing Theory and Practice Proceedings 2023. 12. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2023/12
Included in
Bilingual, Multilingual, and Multicultural Education Commons, Higher Education Commons, Marketing Commons
