AMTP Proceedings 2021
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2021 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2021
Engaging with Customers on Social Media: Insights from Business-to-Business Companies, Emory Serviss
As (un)Real as It Gets – Exploring the Persuasiveness of Advertising Posts by Virtual Influencers, Sphurti Sewak
When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement, Sphurti Sewak and Jaehoon Lee
Adapting to Slow-Moving Crises: The Personal Protection Equipment Supply Chain in the Time of COVID19, Jennifer Shullih and Stephen LeMay
Generational cohorts and search for B2B service providers, John Story
Spatial Expressions and Consumer Perceptions of Quantity, Scott D. Swain and Danny Weathers
Mind the Gap: The Effects of Shopping Medium on Consumer Food Evaluations and Choice, Ashley M. Thomas
Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media, Veronica Thomas and Kendra Fowler
Consumer Perceptions of Podcast Advertising: Theater of the Mind and Story Selling, M. Olguta (Olga) Vilceanu, Kristine Johnson, and Alexis Burns
Post-pandemic Impulse Buying Behavior: Exploring the Antecedents of Impulsive Buying Across Product Categories During Post COVID-19 Era in the China, Pei Wang and Sindy Chapa
Re-envisioning a Masters of Science in Marketing Degree, Danny Weathers and Scott D. Swain
The Effect of Profanity and Quality on Perceived Review Helpfulness and Purchase Intentions, Dustin R. Wilcox and Ismail Karabas
