Document Type
Conference Proceeding
Publication Date
2021
Abstract
In response to changing market demands for marketing graduates, our university’s Department of Marketing began a major revision to its MS Marketing program. With input from faculty, administrators, students, industry contacts, and MS directors at peer institutions, the department developed a vision for the program that emphasizes “real-world” experiences and career support. This paper presents the research and decision-making that led to a new vision for the program, as well as the process that will be used to implement this vision.
Recommended Citation
Weathers, Danny and Swain, Scott D., "Re-envisioning a Masters of Science in Marketing Degree" (2021). Association of Marketing Theory and Practice Proceedings 2021. 35.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/35
