Document Type
Conference Proceeding
Publication Date
2021
DOI
10.20429/amtp.2021.07
Recommended Citation
Sewak, Sphurti, "As (un)Real as It Gets – Exploring the Persuasiveness of Advertising Posts by Virtual Influencers" (2021). Association of Marketing Theory & Practice Proceedings 2021. 7.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/7
