When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement

Authors

• Sphurti Sewak, Florida International UniversityFollow
• Jaehoon Lee, Florida International UniversityFollow

Document Type

Conference Proceeding

Publication Date

2021

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

DOI

10.20429/amtp.2021.06

Recommended Citation

Sewak, Sphurti and Lee, Jaehoon, "When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement" (2021). AMTP Proceedings 2021. 6.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/6