Document Type
Conference Proceeding
Publication Date
2021
Recommended Citation
Sewak, Sphurti and Lee, Jaehoon, "When You Meme Business – Exploring Use of Memes by Brands on Social Media and Resultant Engagement" (2021). Association of Marketing Theory and Practice Proceedings 2021. 6.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/6
