AMTP Proceedings 2016
Document Type
Conference Proceeding
Conference Track
Marketing Research/ Demographics/ Consumer Behavior
Publication Date
2016
Copyright
This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.
Abstract
This paper seeks to further the marketer's understanding of ethical consumption by exploring differences in the way people perceive ethical consumption, mindful consumption, and overconsumption. The results support the idea that neither ethical nor mindful consumption designate a clearly defined set of practices. Researchers cannot count on even better- informed consumers to understand the full extent of ethical consumption possibilities or correctly apply more encompassing terms such as mindful consumption or overconsumption. As the construct of ethical consumption broadens to sustainable consumption, researchers will need to carefully operationalize the construct.
DOI
10.20429/amtp.2016.21
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Pharr, Julie M., "From Ethical to Sustainable Consumption: An Exploratory Study of Students' Familiarity with Mindful Consumption" (2016). AMTP Proceedings 2016. 10.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2016/10
About the Authors
Julie M. Pharr is a Professor of Marketing at Tennessee Tech University in Cookeville, TN. She received her doctorate in Marketing from Mississippi State University. She has published articles in a number of scholarly journals including the Journal of Marketing Theory and Practice, Industrial Marketing Management, and the Journal of Small Business Management.