Document Type
Conference Proceeding
Conference Track
Marketing Research/ Demographics/ Consumer Behavior
Publication Date
2016
Abstract
This paper presents an exploratory study of compulsive buying behavior among males, specifically metrosexual consumers. These men represent significant purchasing power, but to date they have not been studied in both online and in-store environments. The current research has significant importance for public policy, consumer behavior and marketing. The literature has largely ignored male compulsive shopping behavior, especially how this behavior manifests itself in different shopping environments and among different subsets of male consumers. For the current research, data was gathered via an online survey of 193 males. The study discusses both online and in-store compulsive buying by various product categories. The results of this study show that metrosexuals have higher levels of compulsive behavior than other males, but these differences do not seem to vary significantly by shopping environment.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Thomas, Michael Lee; Denton, Luther Trey III; Larson, Lindsay R.; and Gruben, Kathleen, "Online and In-Store Compulsive Buying Among Metrosexuals and Other Male Consumers" (2016). Association of Marketing Theory and Practice Proceedings 2016. 3.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2016/3
About the Authors
Michael L. Thomas received his Ph.D. from Southern Illinois University and is currently the Chair and Associate Professor of Marketing at Georgia Southern University.
Luther Trey Denton, III received his Ph.D. from the University of Georgia and is currently a Professor of Marketing at Georgia Southern University
Lindsay R. Larson received her Ph.D. from Yale University and is currently an Assistant Professor of Marketing at Georgia Southern University.
Kathleen H. Gruben received her Ph.D. from the University of North Texas and is currently an Associate Professor of Marketing at Georgia Southern University.