AMTP Proceedings 2018
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2018 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2018
Money, Marketing, and Missions: Ethics and the Structure of Not-for-Profits, Karen Barbee and Stephen LeMay
The Influence of Consumer Habits in the Customer Journey: How the Habit Loop Can Change the Game, Charla F. Brown
A Preliminary Model Reflecting the Potential Contributions Shared by the Four Parties within the Realm of Sports Sponsorship, Carol L. Bruneau and Sam Fullerton
A New In-Store Digital Landscape: Effect on Engagement, Innovativeness, and Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, and Douglas Johansen
Experiential or Instrumental? The Role of Shared Responsibility in Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, and Alice Townsend
Psychological Contract Breach and Customer Satisfaction: A Study of Online Shopping, Hua Chang and Lingling Zhang
Enhancing the Fan Experience in the Sport Industry, Christ Croft, Dennis Phillips, and Brian Crow
Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers, Ceren Ekebas-Turedi, Musa Pinar, Paul Trapp, and Tulay Girard
Why I Purchase What I See On Facebook: Comparing The Impact of Electronic Word-of-Mouth Between Hispanic And Non-Hispanic Consumers, Nivia Escobar and Sindy Chapa
Generosity as an Individual Difference Variable: Preliminary Steps towards a New Measurement Scale, Leisa Reinecke Flynn, Jami Steen, and Ronald E. Goldsmith
Beyond Endorsements: How Celebrity Creative Directors Influence Consumers’ Attitudes toward the Advertisement, Kendra Fowler and Veronica L. Thomas
Spies!, Sam Fullerton and Roger Brooksbank
Sports Marketing Field Trips: Student Expectations, Perceived Benefits, and Proactivity, Sam Fullerton, Tammy McCullough, and Robert Twells
Sports Logistics Outsourcing: a Conceptual and Qualitative Study in the Equine Industry, Stephen E. Genchev, Gordon Gray, and Stacia Wert-Gray
How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education), Wendy T. Gillis, Douglas Johansen, and Shiri D. Vivek
There’s Never Enough: A Taxonomy of Online Retail Scarcity Cues, Tyler Hancock, Jennifer L. Stevens, and Stacie F. Waites
The Role of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, and Lixuan Zhang
Why New Car Dealers Sell Used Cars: A Structural Analysis of the Impact of Used Car Markets on the Automobile Distribution Channel, Dinakar Jayarajan, S. Siddarth, and Jorge Silva-Risso
Incorporating Professionalism Labs into Marketing Curriculum, Tatia Jacobson Jordan
Beyond Supplier Relationship Management, Vishal Kashyap, Mee-Shew Cheung, and Marla A. Phillips
Exploring Online Sales Personas: Toward a Model of Online Strategic Relationship Development, April Kemp
An Exploratory Study on Ethical and Legal Issues of Marketing Strategies in the Cigarette Industry: Perspectives on E-Cigarettes, Jason Bruce Kilby, Ismet Anitsal, and Melek Meral Anitsal
Impact of Acculturation and Internal and External Influences on Food Consumption Behavior among Asian American Ethnic Groups, Ryan W. Kota and Sindy Chapa
Comic Relief: The Impact of Humorous Response in Service Recovery on Brand Perceptions, Lindsay R.L. Larson and Hyunju Shin
Gap Analysis for Student Attendance at Collegiate Athletic Events: A Demonstration Project Update, Michael Latta and Mark Mitchell
