ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings for 2018 are archived in this collection. The abstract or full paper is included with each record as provided by the AMTP Proceedings editors.
Submissions from 2018
Money, Marketing, and Missions: Ethics and the Structure of Not-for-Profits, Karen Barbee and Stephen LeMay
The Influence of Consumer Habits in the Customer Journey: How the Habit Loop Can Change the Game, Charla F. Brown
A Preliminary Model Reflecting the Potential Contributions Shared by the Four Parties within the Realm of Sports Sponsorship, Carol L. Bruneau and Sam Fullerton
A New In-Store Digital Landscape: Effect on Engagement, Innovativeness, and Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, and Douglas Johansen
Experiential or Instrumental? The Role of Shared Responsibility in Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, and Alice Townsend
Psychological Contract Breach and Customer Satisfaction: A Study of Online Shopping, Hua Chang and Lingling Zhang
Enhancing the Fan Experience in the Sport Industry, Christ Croft, Dennis Phillips, and Brian Crow
Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers, Ceren Ekebas-Turedi, Musa Pinar, Paul Trapp, and Tulay Girard
Why I Purchase What I See On Facebook: Comparing The Impact of Electronic Word-of-Mouth Between Hispanic And Non-Hispanic Consumers, Nivia Escobar and Sindy Chapa
Generosity as an Individual Difference Variable: Preliminary Steps towards a New Measurement Scale, Leisa Reinecke Flynn, Jami Steen, and Ronald E. Goldsmith
Beyond Endorsements: How Celebrity Creative Directors Influence Consumers’ Attitudes toward the Advertisement, Kendra Fowler and Veronica L. Thomas
Spies!, Sam Fullerton and Roger Brooksbank
Sports Marketing Field Trips: Student Expectations, Perceived Benefits, and Proactivity, Sam Fullerton, Tammy McCullough, and Robert Twells
Sports Logistics Outsourcing: a Conceptual and Qualitative Study in the Equine Industry, Stephen E. Genchev, Gordon Gray, and Stacia Wert-Gray
How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education), Wendy T. Gillis, Douglas Johansen, and Shiri D. Vivek
There’s Never Enough: A Taxonomy of Online Retail Scarcity Cues, Tyler Hancock, Jennifer L. Stevens, and Stacie F. Waites
The Role of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, and Lixuan Zhang
Why New Car Dealers Sell Used Cars: A Structural Analysis of the Impact of Used Car Markets on the Automobile Distribution Channel, Dinakar Jayarajan, S. Siddarth, and Jorge Silva-Risso
Incorporating Professionalism Labs into Marketing Curriculum, Tatia Jacobson Jordan
Beyond Supplier Relationship Management, Vishal Kashyap, Mee-Shew Cheung, and Marla A. Phillips
Exploring Online Sales Personas: Toward a Model of Online Strategic Relationship Development, April Kemp
An Exploratory Study on Ethical and Legal Issues of Marketing Strategies in the Cigarette Industry: Perspectives on E-Cigarettes, Jason Bruce Kilby, Ismet Anitsal, and Melek Meral Anitsal
Impact of Acculturation and Internal and External Influences on Food Consumption Behavior among Asian American Ethnic Groups, Ryan W. Kota and Sindy Chapa
Comic Relief: The Impact of Humorous Response in Service Recovery on Brand Perceptions, Lindsay R.L. Larson and Hyunju Shin
Gap Analysis for Student Attendance at Collegiate Athletic Events: A Demonstration Project Update, Michael Latta and Mark Mitchell
Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains, Stephen LeMay, Dave McMahon, and Jeffrey Periatt
Understanding Differences in the Dimensions of Brand Loyalty among Generational Cohorts in the Carbonated Beverage Category, Neleen Leslie and Petula Senior
Toward a better understanding of Organic Products Consumption: The Key Role of Consumers’ Involvement, Nataly Levesque, Frank Pons, and Mahshid Omid
Indoor Sport Facility Feasibility Study: Assessment, Value and Demand, Mark Lyberger, Laurence M. McCarthy, and Brian H. Yim
Materialism and Consumer Purchases an Exploratory Study: Are There Segments of Materialistic Consumers?, Rick Mathisen, David Burns, and Jennifer Hutchins
The Uphill Battles for Non-Profit Organizations, Dave McMahon, Samuel Seamon, and Michael McCall
Perceived Costs and Benefits of Being a Resident in a Tourism Destination Location, Michael Musante
The Impact of Gender and Agentic-Communal Orientations on Consumer Skepticism about Corporate Social Responsibility, Kevin P. Newman and Rebecca K. Trump
"No triclosan ever!": Effects of Absence Framing of Novel Product Ingredients on Consumer Evaluations., Tim Ozcan, Ahmet Hattat, and Michael Hair
Predicting Turnover of Direct Sellers, Robert A. Peterson, Gerald Albaum, and Victoria L. Crittenden
A Framework for Using Customer Journey Mapping Alongside Digital Content Marketing to Build the College Brand, Julie M. Pharr
An Evaluation of South African Vehicle Prices and Domestic Market Size, Keith Plekker and Perry Haan
Planning and Implementing a Graduate Online Team Taught Marketing Course, Rajasree K. Rajamma and Michael Sciandra
The Use of Epistemology, Transactional Cost Analysis and Herding Behavior Theories to Explain Ethical Leadership, Mohammed Y.A. Rawwas
Retail Salesperson’s Influence on India’s Lonely Consumers, Cindy B. Rippé, Brent Smith, and Alan J. Dubinsky
Measuring the Effectiveness of NBA Marketing Techniques: A Comparison between Small and Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, and Craig Esherick
Community Behind “In Return for an Honest Review”, Ania Izabela Rynarzewska
Virtual Reality, a New Channel in Sports Consumption, Ania Izabela Rynarzewska and Steven McClung
Beyond Higher Ed Marketing: Unsanctioned User Generated Conten, Jordan Salvador and Lindsay R.L. Larson
Growing Apart: Collectivism and Acculturation, Sean Sawicki and Sindy Chapa
Understanding a Mechanism to Enhance Perceived Quality and Brand Loyalty in Social Media: The Role of Personalizatio, Tyler Shanahan and Trang P. Tran
#FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions, Michelle van Solt, Jessica Rixom, and Kimberly Taylor
Gender and Cybersecurity: Consumer Awareness, Experience and Trust, M. Olguta Vilceanu and Kristine Johnson
Travel Motivation Influence Attitudes toward Cultural Souvenirs and Travel Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, and Brigitte Burgess
Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm, Yuko Yamashita, Wataru Uehara, Gen Fukutomi, and Hiroyuki Fukuchi
What Happens after You are Shocked? An Investigation of Emotional Response, Brand Attitude, Attitude toward AD and Purchase Intention of Shock Advertising in Chinese Consumers, Shuo Yan and Sindy Chapa
Timing of Market Entry for New Products: An Exploratory Case Study of the Success Factors for Pioneering and Following, Eunsang Yoon and HyeonJin Rim
