Abstract
The purpose of this paper is to look at the effects of the global economic crisis on the North American professional sports industry, and more specifically some of the examples of how the significant change in the global economic landscape has had a direct effect on the sport business industry. The most interesting of these effects is the increase in the number of bankruptcies that have occurred over the past five years. An analysis of these bankruptcies in professional sports over the recent past will be described, including their causes and results. Specific analysis will focus on the marketing implications of these bankruptcies, including the challenges faced by marketing practitioners both internal and external to the professional sports industry. This paper will conclude with recommendations of how sport businesses should potentially operate going forward in this trying economic landscape from both an economic and marketing application perspective.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
DOI
10.20429/jamt.2013.040104
Publication Date
6-2013
Recommended Citation
Schwarz, Eric C., Murphy, Patrick Ryan, and Caldwell, Barbara (2013). The marketing and economic implications of select bankruptcies in north American professional sports since the start of the global economic crisis. Journal of Applied Marketing Theory, 4(1), 29-39. ISSN: 2151-3236. https://digitalcommons.georgiasouthern.edu/jamt/vol4/iss1/4