Volume 4, Number 1 (2013)
Articles
Comments from the Editors
Rick Mathisen, Michael McCall, and Mike Musante
The Novelty and Nostalgia Effects of a New Major League Baseball Stadium as Measured by Its Impact on Attendance, the Corresponding Costs of Attending, and Ticket Revenue
Sam Fullerton and Carol Bruneau
Passion Transfer in Sports Advertising: Sports Passion and Attitude toward Advertising
Brandon Brown and Larry DeGaris
The Marketing and Economic Implications of Select Bankruptcies in North American Professional Sports Since the Start of the Global Economic Crisis
Eric C. Schwarz, Patrick Ryan Murphy, and Barbara Caldwell
Gift Cards and Gift Giving
Melek Meral Anitsal, Ismet Anitsal, and Amanda Brown
Editors
- Richard E. Mathisen
- Michael Musante
- Michael McCall