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Abstract

This study explores the impact of the COVID-19 pandemic on the

career search strategies of college students studying professional

sales. The research consists of a post-pandemic study that is

compared to a previous study conducted pre-pandemic in 2019. The

paper investigates the preference of sales students for digital

media versus face-to-face interactions in their career searches.

The pre-pandemic study revealed that while sales students

engaged with digital media, they still heavily relied on traditional

methods. The post-pandemic results differed primarily in students’

interviewing preferences. Despite the challenges posed by the

pandemic, students continue to utilize both online and traditional

resources. The findings shed light on the perception and behaviors

of sales students in the context of searching for career positions

amidst the pandemic. These insights are valuable for educators,

career service professionals, and employers seeking to understand

and support students’ evolving needs in a rapidly changing

environment.

Copyright

This work is archived and distributed under the repository's standard copyright and reuse license, available here. Under this license, end-users may copy, store, and distribute this work without restriction. For questions related to additional reuse of this work, please contact the copyright owner.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

DOI

10.20429/jamt.2023.100202

Publication Date

12-2023

First Page

1

Last Page

9

Recommended Citation

Mullen, L. G., Stuart, R. S., & Thomas M. L. (2023). Digital vs. traditional: Comparing sales students' initial post- college career search preferences before and after COVID-19. Journal of Applied Marketing Theory, 10(2), 1-9.

ref_jamt_2023_10_02_02.pdf (147 kB)
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