2023 Conference Archive
Investigating the Effectiveness of a Virtual Marketing Simulation Game on Improving Learning in Introductory Marketing Courses
Location
Concurrent Session 6 (Percival)
Publication Type and Release Option
Image (Open Access)
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Recommended Citation
Wang, Zhan and Goenner, Emily, "Investigating the Effectiveness of a Virtual Marketing Simulation Game on Improving Learning in Introductory Marketing Courses" (2023). SoTL Commons Conference. 62.
https://digitalcommons.georgiasouthern.edu/sotlcommons/SoTL/2023/62
COinS
Investigating the Effectiveness of a Virtual Marketing Simulation Game on Improving Learning in Introductory Marketing Courses
Concurrent Session 6 (Percival)
