Coastal Conservation Association: Reeling in New Members
Southeast Case Research Journal
This case describes the marketing challenges facing Coastal Conservation Association in its ambition to represent the views and interests of conservation-minded saltwater recreational anglers in the United States. Even with a track record of considerable success in terms of membership growth and fisheries, CCA faces a variety of marketing challenges that will require skillful strategic maneuvering in the near future.
Denton, Luther Trey, Michael P. McDonald, Russell Kent.
"Coastal Conservation Association: Reeling in New Members."
Southeast Case Research Journal, 5 (1): 15-26.