Management: Faculty Presentations (1997-2021)
Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix
Document Type
Article
Presentation Date
2008
Copyright
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Abstract or Description
Presentation given at the Association of Marketing Theory and Practice Annual Meeting, Savannah, Georgia.
Sponsorship/Conference/Institution
Association of Marketing Theory and Practice Annual Meeting
Location
Savannah, Georgia
Recommended Citation
McDonald, J. Michael, Glen Riecken, John Leaptrott.
2008.
"Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix."
Management: Faculty Presentations (1997-2021).
Presentation 55.
https://digitalcommons.georgiasouthern.edu/management-facpres/55
