Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix

Presenters/Authors

J. Michael McDonald, Georgia Southern UniversityFollow
Glen Riecken, College of CharlestonFollow
John Leaptrott, Georgia Southern UniversityFollow

Document Type

Article

Presentation Date

2008

Abstract or Description

Presentation given at the Association of Marketing Theory and Practice Annual Meeting, Savannah, Georgia.

Sponsorship/Conference/Institution

Association of Marketing Theory and Practice Annual Meeting

Location

Savannah, Georgia

Recommended Citation

McDonald, J. Michael, Glen Riecken, John Leaptrott. 2008. "Increasing Graduate Business Enrollments Using the Marketing Growth Strategy Matrix." Department of Management Faculty Presentations. Presentation 55.
https://digitalcommons.georgiasouthern.edu/management-facpres/55