Management: Faculty Presentations (1997-2021)

An Analysis of Light vs. Heavy Users of Attendees to Florida Theme Parks: 1996-2001

Document Type

Presentation

Presentation Date

8-2-2002

Copyright

This work is archived and distributed under the repository's Standard Copyright and Reuse License (opens in new tab). End users may copy, store, and distribute this work without restriction. For all other uses, permission must be obtained from the copyright owners or their authorized agents.

Sponsorship/Conference/Institution

American Marketing Association Annual Summer Conference (AMA)

Location

San Diego, CA

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