Volume 8, Number 1 (2018)
Articles
The Impact of Bilingual Labeling in the U.S. on Package and Product Evaluation
Mahesh Gopinath, Myron Glassman, and Prashanth Nyer
An Examination of Motivation and Identification of Football Fans
Jennifer Y. Mak, Carina King, and Jinmoo Heo
Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry?
Cody T. Havard and Lamar Reams
Consuming Digital Technologies to Enact Identities: An Exploratory Study Among Mothers
Meera Venkatraman
Regulatory Focus and Risk Factors in Travel Planning
Michael Musante and David Bojanic
Editors
- Richard E. Mathisen
- Michael Musante
- Michael McCall