Regulatory Focus and Risk Factors in Travel Planning

Authors

Michael Musante, Springfield CollegeFollow
David Bojanic, Missouri University of Science and TechnologyFollow

Abstract

Pending publication

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

DOI

10.20429/jamt.2018.080105

Publication Date

3-2018

Recommended Citation

Musante, M., and Bojanic, D. (2018). Regulatory focus and risk factors in travel planning. Journal of Applied Marketing Theory, 8(1), 53-63. ISSN: 2151-3236.