Volume 7, Number 1 (2017)
Articles
The Impact of Team Outcomes, Brand Connection, and Game Attendance on the Corporate Image of a Stadium Naming-Rights Sponsor
Terry Eddy, Brendan Dwyer, and Mark Slavich
Relevance of Personal Interaction Factors between Customers and Sales Representatives in the Automotive Business
Michael Stros, Timothy C. Heinze, and David Riha
Community-Level Market Responsiveness to Tourism
Les Hollingsworth
In House versus Outsourcing: Effects of Service Quality and Consumer Satisfaction of Sport Centers
Jennifer Y. Mak and Siu Yin CHEUNG