Volume 13, Number 1 (2026)
Articles
Comments from the Editors
Tulay Girard and Brian Whelan
Beyond the Shelf: How Reallocating Shelf Space to Emerging Brands Enhances Store Performance through Dynamic Brand-Level Effects
Jesse Core and Ho Kim
Marketing as Practice: Resolving the Hunt-Anderson Stalemate Through Practice Theory
Stephen A. LeMay and Martin Svendsen
“I” or “We” in Times of Crises: Should Marketers Use Individualist or Collectivist Language When Times Are Tough?
Milad Hour, Golshad Parsimoghadam, and Ali Jamei