Volume 12, Number 2 (2025)
Articles
Comments from the Editors
Tulay Girard and Brian Whelan
An Examination of Brand Avoidance Among Consumers of Membership Business Models
Cara Peters and Bradley W. Brooks
Is Political Information Over Facebook Credible? A Look at the 2020 Presidential Election
Kristina Harrison, Shawn Thelen, Boonghee Yoo, and John B. Ford
Decoding the Dynamics of CEO Sociopolitical Activism and Stakeholders’ Response
Nayyer Naseem, Yuqi Wang, and Faraz Moin
Educating for Impact: A Prosocial Marketing Approach to Foster Altruism Among Young Consumers
Bela Florenthal
The Role of Apparel in College Student Athletic Affiliation
Robin Hardin and Michelle L. Childs
Motion Picture Reviews as Determinants of Box Office Revenue in the Post-COVID Environment
Fernando Comiran, Velitchka D. Kaltcheva, and Anthony Patino