Volume 11, Number 1 (2024)
Articles
Comments from the Editor
Tulay Girard
Empathy and Political Skill: Improving Salespeople’s Value Enhancing Behavior Performance
Megan C. Good and Charles H. Schwepker Jr.
Whose Opinions do We Listen to? The Influence of Online Product Ratings and Price on Consumers
David Ackerman, Jing Hu, and Barbara L. Gross
Emerging Themes Regarding Customer Perception of a Third-Party Online Food Delivery Provider and the Implications for Operators
Shian-Lih Chen McCain, Jeff Lolli, and Emma Liu
When Consumer Brand Advocacy Goes Bad: A Study of Key Drivers of Extreme, Negative Activism
Esta D. Shah, Julia E. Blose, and Reagan C. Kilpatrick