Volume 10, Number 1 (2023)
Articles
Comments from the Editors
Tulay Girard and Melek Meral Anitsal
What Drives Cryptocurrency Adoption? Exploring the Role of Psychological Traits and Environmental Orientation
Sooyeon Choi and Seungho Shin
How Likely Are Viewers to Watch Television Commercials: A Connectedness Perspective
Velitchka D. Kaltcheva, Anthony Patino, and Dennis Pitta
The Sport Marketing Portfolio Matrix: A Theory-Integrative Exploration of Fans’ “Buy,” “Hold,” and “Sell” Behaviors
Kirk Damon Aiken, Richard M. Campbell, and Ajay Sukhdial
Using the I3 Model to Understand Overeating
Kenneth Herbst, Mark Peterson, and Suman Saha
Sophisticated vs. Rugged: Examining Gendered Brand Communication Styles and Social Media Engagement
Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, and Lacey K. Wallace
Chamber of Commerce Membership: An Explanatory Model of Member Organizations’ Normative, Continuance and Affective Commitments
Shawn F, Clouse; Simona Stan; and Nader H. Shooshtari