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Home > Journals > Active Journals > Journal of Applied Marketing Theory > Vol. 1 > No. 1 (2010)

 

Volume 1, Number 1 (2010)

Articles

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Editors' Comments for JAMT Issue 1 Volume 1
Richard E. Mathisen and Mike Musante

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The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent
Audrey Guskey, Ryan Luchs, and Xiaomei Min

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Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective
Harash Sachdev and Russ Merz

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Human Collaboration: A Key Component to Supply Chain Performance
Kenneth Saban and John Mawhinney

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Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior
Michael Levens

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Comparing Credibility: A Website versus Publicity
Marsha D. Loda, Barbara C. Coleman, Bill Norman, and Marie Esposito

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How Arrogant are Sales and Marketing Professionals: Perceptions of Business Students
Art Weinstein, Margaret Britt, Joseph Balloun, and Perry Haan

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Bridging the Journal Gap: How Increased AQ Demands have Pushed Marketing Publications to Capacity
Joe Schwartz, Richard E. Mathisen, Renee Fontenot, and Michael Musante

Editors

Richard E. Mathisen
Mike Musante
 
 
 
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ISSN: 2151-3236

 
 
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