Type of Presentation

Individual paper/presentation (20 minute presentation)

Target Audience

Higher Education


Room 211


See presentation description.

Presentation Description

This presentation will demonstrate a library instruction session conducted for a Mass Media Arts class: Public Relations Research. The objective was to educate students about media literacy through use of pop culture references and show them how to do complete scholarly research on pop culture topics. This 50 minute session is designed to prepare the students to write a paper about product placement. Using YouTube, Yahoo videos, Wikipedia, Biography Resource Center, and Business Source Complete, Hoovers Online students obtained the skills necessary to evaluate and consume simultaneously.


Information literacy, Pop culture, Media literacy

Publication Type and Release Option

Presentation (Open Access)


Sep 25th, 11:30 AM Sep 25th, 12:30 PM

Using Pop Culture to Engage Students in Media Literacy

Room 211

See presentation description.