Framing Theory
Presentation Type
Research Study
Release Option
Event
Description
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Abstract
Framing theory is a powerful tool that can be used to present things in such a way as to appeal to many types of people and audiences. It can help present things in a way to help mitigate backlash. It can also help make messages or products more appealing to specific groups or communities. This theory has a strong relationship with the business field and can be used to great benefit. One area of business where framing can be seen playing a major role in the car industry. Where reputation and brand identity are huge factors in the success of these businesses. This paper aims to look into two specific brands, Ford and Chevy. It will analyse posts made throughout 2022 across social media platforms such as Facebook, Instagram, and Twitter. Looking for specific wording and measuring the levels of engagement found through the the amount of comments left and likes received on each post. Doing so will help answer how these two brands engage in framing to establish a specific Brand identity, as well as how these brands use social media to encourage engagement and to portray themselves in a way that will allow for more trust and recognition.
Faculty Mentor
Dr. Lauren Bayliss
Department of Primary Presenter's Major
Department of Communication Arts
Location
Zoom (from Liberty Campus)
Symposium Year
2023
Framing Theory
Zoom (from Liberty Campus)
Framing theory is a powerful tool that can be used to present things in such a way as to appeal to many types of people and audiences. It can help present things in a way to help mitigate backlash. It can also help make messages or products more appealing to specific groups or communities. This theory has a strong relationship with the business field and can be used to great benefit. One area of business where framing can be seen playing a major role in the car industry. Where reputation and brand identity are huge factors in the success of these businesses. This paper aims to look into two specific brands, Ford and Chevy. It will analyse posts made throughout 2022 across social media platforms such as Facebook, Instagram, and Twitter. Looking for specific wording and measuring the levels of engagement found through the the amount of comments left and likes received on each post. Doing so will help answer how these two brands engage in framing to establish a specific Brand identity, as well as how these brands use social media to encourage engagement and to portray themselves in a way that will allow for more trust and recognition.
