Agenda-Framing and Setting in Hip Hop

Presentation Type

Presentation

Release Option

Event

Description

Hip-hop is one of the world's most popular music genre and it's influence shows in pop culture all over the world. The genre has influenced fashion, social interactions, linguistics and affects a large amount of youth all over the world. The purpose of this research is to investigate how agendas are set and topics are framed by media platforms who cover hip-hop culture. With the increasing influence of hip-hop, how hip-hop entertainers and topics are depicted can have a large affect on how African-Americans are viewed and how stereotypes are reinforced. Content from social media platforms who cover hip-hop content was analyzed in order to investigate and understand how agendas are set and framing is used to influence audience perception.

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Faculty Mentor

Dr. Lauren Bayliss

Department of Primary Presenter's Major

Department of Communication Arts

Location

Concurrent Sessions (Room 229)

Symposium Year

2022

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Apr 7th, 6:00 PM Apr 7th, 7:00 PM

Agenda-Framing and Setting in Hip Hop

Concurrent Sessions (Room 229)