AMTP Proceedings 2019
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2019 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2019
An Investigation into How the Modes of Persuasion and Valence affect Perceptions of Online Reviews, Clinton Amos, Skyler King, and Anthony Allred
The For-Profit Prison as Social Enterprise: Problems with Classification and Ethical Assessment, Karen Barbee and Stephen A. LeMay
I Will Like Your Product, but First Let Me Take a Selfie, Patrick A. Barbro
Firms Beware! Your Response Matters, Nicole Dilg Beachum
Digital Tipping Intimidation at the Counter, Jennifer Bechkoff
The Effectiveness of Celebrity Endorsement on Purchase Behavior: Do Celebrities Raise The Bar?, Delancy Bennett, Yana Andonova, and Nwamaka A. Anaza
Can Fantasy Football Consumers Rely on Player Projections Found on Internet Websites?, David Bojanic, Joel Hillner, and Michael Musante
Student’s Attitudes toward Academic Dishonesty: An Exploration, David J. Burns, Randy S. Stuart, Anne Heineman Batory, and Stephen S. Batory
The Role of Brand Personality in Setting Expectations for Engagement on Social Media, Joanne T. Cao, Jamye Foster, and Gallayanee Yaoyuneyong
Student Satisfaction and Learning in Online Classes: The Case of a US Midwestern University, Samit Chakravorti
Peer Evaluations for Extended Group Projects for a Sales Management Course, Joseph Chapman and Russell G. Wahlers
Content Analysis of a Collegiate Athletic Twitter Account: Practical Applications for Promotion and Attendance Increase, Steve Shih-Chia Chen
The Dual-mediation Effect of Perceived Accuracy and Perceived Connectedness on Consumer Attitude Toward Social Network Advertising, Tao-Sheng Chiu, Kai-Yu Wang, Wen-Hai Chih, Jaime Ortiz, and Ying-Ching Lin
Message Strategies of North American For-Profit Colleges and Universities: A Qualitative Analysis, Michael J. Clayton, Matthew Hettche, and Robert Hashbrouck
Exploratory Insights into Cross-Cultural On-line Shopping Differences between U.S. and French Millennials and Generation Zs, Steven M. Cox and Bradley W. Brooks
Hedonic and Social Drivers of Millennials’ Engagement with and Donation to Nonprofits: A Cross-Cultural Comparison, Bela Florenthal
The Twelve Beneficiaries of Legalized Sports Betting: An Exploratory Assessment, Sam Fullerton, Michael McCall, and Ronald Dick
Consumer Actions and Attitudes Regarding Initiatives Directed towards Sustainability: Assessing Gender and Generational Gaps, Sam Fullerton, Tammy McCullough, and David L. Moore
Join The Club: The Relationship Between Professional Organization Membership And Academic Performance Among Undergraduate Marketing Students, Gary Daniel Futerell
How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education), Wendy Gillis, Douglas Johansen, and Shiri D. Vivek
Pleasure and Pain: The Role of Anticipated Pleasure on Time of Consumption and Pain of Payment, Patricia T. Gouveia, Michelle van Solt, and Alexandra Rodriguez-Aguirre
Employee-Based Brand Equity and Word-of-Mouth Product Referrals., Kristy Grayson and Mee-Shew Cheung
Framework for the National Culture and User Engagement in Social Media, Ilia Gugenishvili
The Fall of Sears from within: How Customer Sentiments Refuted Retail Capital and Authority, Michael D. Harris, Ismet Anitsal, and Melek Meral Anitsal
Does Media Mirror Reality? A Content Analysis of Family Portrayal in Children's Advertising and Programming, Elise Johansen Harvey
