AMTP Proceedings 2019
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2019 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2019
When Not Belonging Means Bad News for the Planet: How a Low Sense of Belonging Diminishes the Value of Sustainable Products, Ainslie E. Schultz, Kevin P. Newman, and Scott A. Wright
Service Print Advertisements: The Impact of Brand Personality Perceptions, Attitudes, and Consumption Intentions, Lisa M. Sciulli
Do Perceptions of Businesses Differ Between Higher and Lower Counts of Social Media Post Engagements?, Tally Shaw and Melinda A. McLelland
The Impact of Fantasy Football on the NFL Fan: Exploring Differences between the Fantasy Football Participant and the Traditional Fan, Stefan Sleep, Scott Thompson, and Michael L. Thomas
Retailers’ Use of Partially Comparative Pricing in a Usage Category Context: an Exploratory Study, Ellen Campos Sousa
Investigating the Effects of Personalization on Brand Love: A Study of Facebook, Trang P. Tran
Bridging the Gap Between Public Opinion Research and Consumer Marketing Research: Insights into U.S. Shoppers of Organic Foods, Marilena O. Vilceanu, Olivia Grasso, and Kristine Johnson
Role of Sponsor-Selection in Marketing Communications of New Local Hallmark Events: A Perspective of Image Transfer, Jerred Jungi Wang and James J. Zhang
Developing Scale of Tourists’ Attitude Toward Culture Souvenirs, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, and Brigitte Burgess
Push and Pull Factors Influencing the Level of Participation of Leisure Skiing in China, Xinghua Wang and James J. Zhang
