AMTP Proceedings 2019
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2019 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2019
Social Media Listening: Revealing the Indirect Effects of User Generated Content (UGC) on Product Adoption, Nga Ho-Dac and Ian Clark Sinapuelas
The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction, Kyle A. Huggins and J. Elliot Cunningham
The Relationship Between Retail Store Types and Consumer Price Expectations, Sua Jeon
“Tipping Required”: Development of a Model to Understand Customer Reactions to Non-Voluntary Tipping Systems, Ismail Karabas and Jeff Joireman
Dynamics of Business Decision Making: Understanding the Role of Emotions, Nikolina Koporcic and Miika Nietola
Global Awareness of Marketing Students, Michael Latta
Reverse and Questionable Responses Using the Kano Method in International Surveys, Michael Latta
Is Marketing Science Really Scientific?, Michael Latta, Ismet Anitsal, Michael McCall, and Stephen A. LeMay
The Impact of Brand Love, Brand Attachment, and Electronic Shopping Experience Satisfaction (eSES) on Consumer Willingness to Write Reviews, Michelle Le, Joanne T. Cao, and Gallayanee Yaoyuneyong
Use of Ethnic/Culturally Based Incongruent Cues in Informational versus Transformational Advertising, Neleen Leslie
Diversity in Emerging Markets: The Case of Latin American & The Caribbean, Neleen S. Leslie, Celia McKoy, and Everett Hyatt
Customer Service in the IT/Social Media Marketing Era: Reverting to a Zero-sum Game, Jon Martin
Are Customer Reward Programs Really Rewarding?, Michael McCall and Dave McMahon
Best of Both Worlds: Blending Logic to Expand the Customer Value Model, Adam Merkle
Exploring Financial Literacy of Independent Musicians in the Gig Economy, Benjamin O. Milam and Jamye Foster
“Not So Fast! Let’s Find Your Optimal Delivery Time!”: The Impact of Delivery Time on Retailer Profit in a Heterogeneous Market, Saman Modiri and Scott Fay
Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study, Linda G. Mullen, Randy S. Stuart, and Michael L. Thomas
Consumer Social Identity and Competition, Hyewon Park and Rajeev Tyagi
Exploring Self-Efficacy with an Emphasis on Direct Selling, Robert A. Peterson, Gerald Albaum, and Victoria L. Crittenden
Best Practices in Digital Content Marketing for Building University Brands, Julie M. Pharr
Perceptions of Service Profession-Status Stereotyping: Comparisons of Turkish and American Millennials, Musa Pinar, Coleen Wilder, Tulay Girard, and Sinan Nardali
Analyzing True Loyalty in the Middle Eastern Market: Brand Preference and Brand Insistence, Larry P. Pleshko and Richard A. Heiens
Market Orientation across Firm Performance Levels; Manager, Salesperson, and Customer Viewpoints, Thomas L. Powers and Dawn B. Valentine
Understanding and Measuring Esports Online Spectator Motivation: Development of a Scale, Tyreal Yizhou Qian and James J. Zhang
Strategic Leadership: Do Supply Chain Management Leaders make Better Senior Executives?, Stephen M. Rutner; Rebecca A. Scott; and William I. Norton, Jr.
