AMTP Proceedings 2018
About the Association & the Collection
ISSN: 2694-1821
The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.
The AMTP Proceedings 2018 collection preserves records of conference abstracts and papers as available to the Proceedings editors.
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from 2018
Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains, Stephen LeMay, Dave McMahon, and Jeffrey Periatt
Understanding Differences in the Dimensions of Brand Loyalty among Generational Cohorts in the Carbonated Beverage Category, Neleen Leslie and Petula Senior
Toward a better understanding of Organic Products Consumption: The Key Role of Consumers’ Involvement, Nataly Levesque, Frank Pons, and Mahshid Omid
Indoor Sport Facility Feasibility Study: Assessment, Value and Demand, Mark Lyberger, Laurence M. McCarthy, and Brian H. Yim
Materialism and Consumer Purchases an Exploratory Study: Are There Segments of Materialistic Consumers?, Rick Mathisen, David Burns, and Jennifer Hutchins
The Uphill Battles for Non-Profit Organizations, Dave McMahon, Samuel Seamon, and Michael McCall
Perceived Costs and Benefits of Being a Resident in a Tourism Destination Location, Michael Musante
The Impact of Gender and Agentic-Communal Orientations on Consumer Skepticism about Corporate Social Responsibility, Kevin P. Newman and Rebecca K. Trump
"No triclosan ever!": Effects of Absence Framing of Novel Product Ingredients on Consumer Evaluations., Tim Ozcan, Ahmet Hattat, and Michael Hair
Predicting Turnover of Direct Sellers, Robert A. Peterson, Gerald Albaum, and Victoria L. Crittenden
A Framework for Using Customer Journey Mapping Alongside Digital Content Marketing to Build the College Brand, Julie M. Pharr
An Evaluation of South African Vehicle Prices and Domestic Market Size, Keith Plekker and Perry Haan
Planning and Implementing a Graduate Online Team Taught Marketing Course, Rajasree K. Rajamma and Michael Sciandra
The Use of Epistemology, Transactional Cost Analysis and Herding Behavior Theories to Explain Ethical Leadership, Mohammed Y.A. Rawwas
Retail Salesperson’s Influence on India’s Lonely Consumers, Cindy B. Rippé, Brent Smith, and Alan J. Dubinsky
Measuring the Effectiveness of NBA Marketing Techniques: A Comparison between Small and Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, and Craig Esherick
Community Behind “In Return for an Honest Review”, Ania Izabela Rynarzewska
Virtual Reality, a New Channel in Sports Consumption, Ania Izabela Rynarzewska and Steven McClung
Beyond Higher Ed Marketing: Unsanctioned User Generated Conten, Jordan Salvador and Lindsay R.L. Larson
Growing Apart: Collectivism and Acculturation, Sean Sawicki and Sindy Chapa
Understanding a Mechanism to Enhance Perceived Quality and Brand Loyalty in Social Media: The Role of Personalizatio, Tyler Shanahan and Trang P. Tran
#FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions, Michelle van Solt, Jessica Rixom, and Kimberly Taylor
Gender and Cybersecurity: Consumer Awareness, Experience and Trust, M. Olguta Vilceanu and Kristine Johnson
Travel Motivation Influence Attitudes toward Cultural Souvenirs and Travel Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, and Brigitte Burgess
