Association of Marketing Theory and Practice Proceedings 2017

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

The AMTP Proceedings for 2017 are archived in this collection. The abstract or full paper is included with each record as provided by the AMTP Proceedings editors.

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Submissions from 2017

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Compromise and Attraction Effects under Interdependent and Independent Self-Construal, Ramin Bagherzadeh, Monika Rawal, and Jose Luis Saavedra

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Facebook and Branding of Small To Medium-Sized Enterprises, Angella Banks and Perry Haan

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Has Anything Changed? Comparing Student Perceptions of Academic Integrity: 2006-2016, Anne Heineman Batory and Stephen S. Batory

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Attribution Theory Makes Way for Dining Etiquette to Play a Role within the Domain of Relationship Marketing, Jennifer R. Bechkoff

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Evaluating the Influence of Personal Learning On Salesperson Role Ambiguity and Organizational Commitment, Shalonda Bradford, Brian Rutherford, and Scott Friend

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Segmentation of the Aruban Tourism Market: Classification of Visitors’ On-Island Activities, Deborah J.C. Brosdahl and Roasalind C. Paige

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Rethinking Business Segmentation: A New Conceptual Model and Perspective, Herbert Brotspies and Art Weinstein

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The ‘Digital Native’ Myth and Marketing Simulation Success, Melanie Eva Bruce

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Building a Model of Consumer Warfare Theory, David Burns, Jennifer Hutchins, and Rick Mathisen

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Exploring Alternative Views of Time in Marketing Management: How Temporal Orientation Impacts a Firms’ Strategic Orientations, Jeffrey R. Carlson and William T. Ross Jr.

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Selling Fear Across Ethnic Consumers: Modeling Emotional Arousal and Validating The Impact of Galvanic Skin Responses in Advertising, Sindy Chapa and Olivia Bravo

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The MARS Sales Management Simulation: 10+ Years Later, Joe Chapman and Russ Wahlers

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The Marketing Plan: Using Marketing Plans and Related Resources to Support Experiential Learning in the Classroom, Ronald Dick Ed.D, Dorene Ciletti Ph.D, and Audrey Guskey Ph.D

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Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement, Leslie B. Fletcher, Linda G. Mullen, and Gloria J. Stuart

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An Exploratory Investigation of Green Behaviors and Attitudes towards Green Marketing Initiatives, Sam Fullerton, Tammy McCullough, and Lewis Hershey

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A CIT Investigation of Patient Deception Using Self-Discrepancy Theory, Gary Daniel Futrell

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What are the Expectations and Opportunities for Full Professors Different than Associate and Assistant Professors?, Tulay Girard, Ismet Anitsal, Meral Anitsal, David Burns, Michael Latta, and Michael McCall

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The Best Practices to Eliminate Distraction due to Mobile Device Usage in Classrooms Without Creating a Negative and Hostile Classroom Experience, Tulay Girard, Meral Antisal, Ismet Antisal, Stephen LeMay, Dorene Ciletti, and Ronald J. Dick

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A Collaborative Logo Design Project for a Startup Therapeutic Medicine Company, Tulay Girard and Luke Hallman

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Online Survey Respondents’ Reactions to Required Questions, Jeffrey S. Gutenberg and Seongbae Lim

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The Role of Consumption in the Communication of Family Identity in Multiracial Adoptive Families, Elise Johansen Harvey

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Supermarket Pricing Model Impact on Private Label Brands Versus National Brands among Millennial Consumers, Jeffrey Hendrix and Vinny Caraballo

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Race Ethnicity and In-store Mobile-Assisted Shopping in the US, Kristine Johnson and Manuel C. Pontes

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How Third Party Observers Respond to Overheard Service Failures: Implications for Frontline Service Employees and the Firm, Ismail Karabas, Jeff Joireman, and Shinhye Kim

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Actor-Resource-Activity (ARA) Model for Studying Interactive Network Branding in Business Relationships, Nikolina Koporcic

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Utilitarian and Hedonic Shopping Behavior in the Face of Natural Disaster, Lindsay R.L. Larson and Hyunju Shin

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Student Success Is Impacted by Not Attending Gateway Quantitative Classes: A Pilot Study, Michael Latta, James Solazzo, and Dennis Rauch

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Fulbright Scholars Program Workshop, Steve Litvin

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“Contemporary Breadlines”: A Field Study of Fast-food Drive-thru Service Delivery, Jon M. Martin

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Marketing & Business Strategy: A Relationship Opportunity in Curricula, Jon M. Martin

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Brand Promotions via Social Media Advocacy: Strategic Implications for Improving Brand Equity, Manisha Mathur

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Winning off the Field: How Social Media Analytics Measure the Sports Industry, Ryan McGarvey and Peter Titlesbaum

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Internationalizing U.S. Master’s Universities: Emerging Opportunities for Marketing Faculty, Lynn W. McGee and Inga Poetzl

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Small Business Issue: “how do we avoid the speed trap and not get hit by the speeders?”, Dave McMahon, Stephen M. Rapier, and Michael McCall

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Advancing Customer Experience Theory: Five-Way Conversations in Two-Person Customer-Marketer Talk, Carol M. Megehee and Arch G. Woodside

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Preliminary Evidence Regarding Marketing’s Role in Environmental Management Theory, Jess Mikeska and Les Carlson

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Consumer Attitudes Toward Travel Risks by Regulatory Focus Orientation and Gender, Michael Musante and David Bojanic

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Managerial Short-Termism: an Integrative Perspective, Atanas Nikolov

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I Love My Team! Factors Leading to a Relationship with a Sports Team., Carly Odom, Jamye Foster, and Melanie Bruce

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Chinese MBA Student Attitudes and Perceptions as They Relate to Personal Selling, Charles E. Pettijohn, Melissa S. Burnett, and Linda S. Pettijohn

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An Analysis of Marketing Student Perceptions of Proper Organizational Behaviors, Charles E. Pettijohn and Gary R. Holmes

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Employee Retention in a Call Center, Angelica Pigman and Perry Haan

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Examining Purchase Shares of Private Label-Brands and Consumer Demographics: A Study in the United States and Turkey, Musa Pinar, Tulay Girard, Nilay Bıçakcıoğlu, İlayda İpek, and Paul Trapp

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The Reason(s) Small, Private Schools Start Football Programs, Ania I. Rynarzewska and Steven R. McClung

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“Are We Having Fun Yet?”: What Factors Influence Senior-Level Managers to Have Fun at Work?, Anthony Scardillo

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For One or Many? Recommendation Targeting and Consumer Advice Integration, Michael Sciandra

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The Role of Social Identity in Viewer Attitudes and Intentions, Rachel Kavena Secharan, Hillary Greenberg, Juancarlo Villatoro, Princess Brown, and Jaejin Lee

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Product Line Extension: Does Upward Line Extension Hurt or Benefit Competitive Advantage? The Case of Honda’s Acura, Nissan’s Infiniti, and Toyota’s Lexus Brands, Abhay Shah

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An Assessment of Engagement, Self-Pacing and Learning in a Flipped Marketing Classroom: An Exploratory Study, James R. Shock and Jill K. Maher

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Too Nice to be Dominant: How Brand Warmth Impacts Perceptions of Market Dominance, Jennifer L. Stoner and Carlos J. Torelli

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Consuming Digital Technologies and Enacting Identities: Mothers in Mundane Daily Life, Meera Venkatraman

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Determinants of Ongoing Participation in a Masters-level Sport: The Impact of Internal Attributes and Experiences with the Organization, Nicole S. Vowles, Clayton L. Daughtrey, and Mick Jackowski

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The Development of NBA in China: A Glocalization Perspective, Jerred Junqi Wang, Liangjun Zhou, Xiaoying Chen, and James J. Zhang

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Modeling the Relationship between Destination Perceived Value and Tourist Souvenir Buying Intention, Wei Wang, Gallayanee Yaoyuneyong, and Pauline Sullivan

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Traditional vs. Online Universities: Who Is Using Social Media Marketing?, Lisa Witzig, Joe Spencer, and Katlyn Myers

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Community Sport Service Provision, Resident Satisfaction, and Participation, Liangjun Zhou, Xiaoying Chen, Beth A. Cianfrone, Jerred Junqi Wang, Nathan David Pifer, and James J. Zhang