Document Type
Conference Proceeding
Conference Track
Sport Marketing
Publication Date
2014
Abstract
Sports Tourism is one of the fastest growing areas of the global travel and tourism industry. More organizations are providing more immersive experiences for a growing (and increasingly diverse) fan base by developing Sports Fantasy Camps. This manuscript provides an overview of such Camps and broader Sports Experience Tourism in the area around the Coastal South Carolina (i.e., North Carolina, South Carolina, Georgia, and Florida).
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Mitchell, Mark and Turner, Gregory, "Sports Fantasy Camps: Opportunities for AMTP Members" (2014). Association of Marketing Theory and Practice Proceedings 2014. 42.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2014/42
About the Authors
Mark Mitchell earned his D.B.A. from Mississippi State University. He currently serves as Professor of Marketing and Chair of the Department of Marketing and Resort Tourism in the Wall College of Business at Coastal Carolina University (Conway, SC). His participation in the AMTP dates back over 20 years with early-career publications in the Journal of Marketing Theory and Practice.
Gregory Turner earned his D.B.A. from Mississippi State University. He currently serves as Associate Professor of Marketing in the School of Business at Claflin University (Orangeburg, SC). His participation in the AMTP dates back over 20 years with early-career publications in the Journal of Marketing Theory and Practice.