The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership

Authors

Jacqueline K. Eastman, Georgia Southern UniversityFollow
Rajesh Iyer, Bradley UniversityFollow
Sara Liao-Troth, Georgia College & State UniversityFollow
Donnie F. Williams, Georgia College & State UniversityFollow

Document Type

Conference Proceeding

Publication Date

2013

Publication Title

Winter Educators American Marketing Association Conference Proceedings

Recommended Citation

Eastman, Jacqueline K., Rajesh Iyer, Sara Liao-Troth, Donnie F. Williams. 2013. "The Impact of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership." Winter Educators American Marketing Association Conference Proceedings: 472-473.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/26