The Market Effect of Super Bowl Advertising During a Recession

Authors

Joan M. Wiggenhorn, Florida Institute of Technology
Jacqueline K. Eastman, Georgia Southern UniversityFollow
Rajesh Iyer, Bradley UniversityFollow
Katy Armul, Florida Institute of TechnologyFollow

Document Type

Article

Publication Date

2010

Publication Title

Journal of Business and economics Perspectives

Recommended Citation

Wiggenhorn, Joan M., Jacqueline K. Eastman, Rajesh Iyer, Katy Armul. 2010. "The Market Effect of Super Bowl Advertising During a Recession." Journal of Business and economics Perspectives, 36 (1): 150-159.
https://digitalcommons.georgiasouthern.edu/marketing-facpubs/16