Abstract
Welcome to the spring 2024 issue of the Journal of Applied Marketing Theory. The Journal of Applied Marketing Theory (JAMT) aims to provide a reputable platform for publishing academic research that advances marketing knowledge and offers insights for marketing managers.
In the current issue, we are pleased to present five manuscripts that offer unique insights into several diverse topics. Each article received praise from our review team, and we are happy to have the opportunity to present them to you in this edition of JAMT.
Copyright
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Creative Commons License
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DOI
10.20429/jamt.2024.110101
Publication Date
6-21-2024
Recommended Citation
Girard, T. (2024). Comments from the editor. Journal of Applied Marketing Theory, 11(1), i. ISSN: 2151-3236.