•  
  •  
 

Abstract

The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent Audrey Guskey, Ryan Luchs, and Xiaomei Min

Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective Harash J. Sachdev and G. Russell Merz

Human Collaboration: A Key Component to Supply Chain Performance Kenneth Saban and John Mawhinney

Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior Michael Levens

The Buzz Factor: Comparing Web Sites and Publicity Marsha D. Loda, Barbara C. Coleman, William C. Norman and Marie Esposito

How Arrogant are Sales and Marketing Professionals: Perceptions of Business Students Art Weinstein, Margaret Britt, Joseph Balloun, Perry Haan

Bridging the Journal Gap: How Increased AQ Demands have Pushed Marketing Publications to Capacity Joe Schwartz, Rick Mathisen, Renee Fontenot and Mike Musante

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

DOI

10.20429/jamt.2010.010101

Publication Date

9-2010

Recommended Citation

Mathisen, R. E. and Musante, M. (2010). Editors' comments for JAMT. Journal of Applied Marketing Theory, 1(1), 1-3. ISSN: 2151-3236. DOI: https://doi.org/10.20429/jamt.2010.010101

Included in

Marketing Commons

Share

COinS