Volume 37, Issue 2 (2012)
The Southern Business Review was published by the Georgia Southern University College of Business from 1975-2013. The journal issues are available in electronic format through Digital Commons@Georgia Southern. The issues are also available in print format from the University Libraries, Zach S. Henderson Library collection.
Articles
Southern Business Review Issue Cover
Georgia Southern College of Business
Southern Business Review Title Page
Georgia Southern College of Business
Collegiate Sports Fans Perceptions and Expectations of Personal Seat License Programs
Steve Chen, Kenneth Henderson, Evan Worrell, and William Salazar
A Multiple-Attribute Decision Model for Retail Store Location
James A. Pope, William R. Lane, and Jane Stein
Using Humor in Advertising: When Does it Work?
Glen Riecken and Kyle Hensel
Pedagogical Inquiry: Are Accounting Departments Committed to Auditing and Ethics Education—The Case of Texas Public Universities
Patricia Eason, Joseph J. Oliveti, and Robert Walsh