An Examination of the Antecedents and Consequences of Materialism for Indian Consumers

Presenters/Authors

Rajesh Iyer, Bradley UniversityFollow
Jaqueline K. Eastman, Georgia Southern UniversityFollow
Mitch Griffin
Barry BabinFollow

Document Type

Presentation

Presentation Date

2017

Abstract or Description

Poster session held at the Winter 2017 American Marketing Association’s Marketing Educators Conference Working Paper Series

Sponsorship/Conference/Institution

Winter 2017 American Marketing Association’s Marketing Educators Conference Working Paper Series

Location

Orlando, FL

Recommended Citation

Iyer, Rajesh, Jaqueline K. Eastman, Mitch Griffin, Barry Babin. 2017. "An Examination of the Antecedents and Consequences of Materialism for Indian Consumers." Department of Marketing Faculty Presentations. Presentation 49.
https://digitalcommons.georgiasouthern.edu/marketing-facpres/49