Using a ZipFind Program as a Geographical Segmentation Tool

Presenters/Authors

H. Leslie Furr, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

10-15-1999

Sponsorship/Conference/Institution

Southeast Council on Hotel, Restaurant, and Institutional Education Research Symposium (SE-CHRIE)

Location

Knoxville, TN

Recommended Citation

Furr, H. Leslie. 1999. "Using a ZipFind Program as a Geographical Segmentation Tool." Department of Management Faculty Presentations. Presentation 21.
https://digitalcommons.georgiasouthern.edu/management-facpres/21