The Impact of Servitization on Firm Performance: A Service Dominant (S-D) Orientation Perspective
Document Type
Conference Proceeding
Publication Date
5-5-2017
Publication Title
Proceedings of the Production and Operations Management Society Annual Conference
Abstract
Servitization (i.e., integrating service design, strategy, delivery, and processes) as a manufacturing firm strategy has produced ambiguous findings in its relationship with firm performance. Thus, we propose a service dominant (S-D) orientation approach to help firms develop capabilities needed to cover various methods of customer value co-creation to improve performance.
Recommended Citation
Kumthekar, Nihar Nitin, Kwabena G. Boakye.
2017.
"The Impact of Servitization on Firm Performance: A Service Dominant (S-D) Orientation Perspective."
Proceedings of the Production and Operations Management Society Annual Conference Seattle, WA: Production and Operation Management Society.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpubs/139
