Logistics & Supply Chain Management: Faculty Presentations (1998-2020)
Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes
Document Type
Presentation
Presentation Date
11-3-2015
Copyright
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Abstract or Description
To address consumers' sustainability-related product concerns, a thorough approach to improving the environmental profile of one's products is required. Using one dimension of green may hide possible trade-offs and overlook the fact that consumers’ preferences exhibit different orders in different green attributes. We study a duopoly model that explicitly incorporates multiple environmental attributes into the green product positioning and pricing, along with the trade-offs among them.
Sponsorship/Conference/Institution
Institute for Operations Research and the Management Sciences Annual Conference (INFORMS)
Location
Philadelphia, PA
Recommended Citation
Yenipazarli, Arda.
2015.
"Competitive Positioning and Pricing of Green Products with Multiple Environmental Attributes."
Logistics & Supply Chain Management: Faculty Presentations (1998-2020).
Presentation 32.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/32
